This assorted crowd of aging population
makes the so-called senior generation the
most important market in the world for
the next twenty-five years.
• Who is the mature market? • Understanding the attitudes of seniors • Models should exceed their expectations • Advertising that appeals to the senior market • The development should offer what the senior wants • Utilize positioning for a strong advertising message • How to communicate with the mature buyer • Services outside, amenities inside the development
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Phone (828) 891-3911