Click to enlargeBuying Motive of Seniors

Consulting Focus:

This assorted crowd of aging population makes the so-called senior generation the most important market in the world for the next twenty-five years.

Emphasis:

Who is the mature market? Understanding the attitudes of seniors Models should exceed their expectations Advertising that appeals to the senior market The development should offer what the senior wants Utilize positioning for a strong advertising message How to communicate with the mature buyer Services outside, amenities inside the development


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