Click to enlargeControlling Lead Distribution

Consulting Focus:

As a business asset, all leads belong to the company. Therefore, you must record, control, and monitor the names of every potential prospect given to sales and marketing personnel.

Emphasis:

Number of leads a salesperson can handle Central lead control is a cornerstone to success Prejudging leads shows poor marketing sense Demanding lead accountability Three part lead form to save time and money Importance of management review Why switching sales people encourages lead contact Protecting your lead bank


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