Click to enlargeDeveloping a Lead Bank

Consulting Focus:

Increase the wvalue of a lead bank by identifying and working with prospects who have the highest likelihood of buying a home.

Emphasis:

Why the goals should be quantity and quality Retaining sold leads for future marketing Adding walk-in traffic to lead bank Why a master lead file is imperative Duplicate name control Security of a lead bank Killing a lead should not mean 'No Sale' Working a prospect list


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