Click to enlargeLead Follow-up Sequence

Consulting Focus:

Developing a prospect is similar to developing a relationship. Prospect development is of extreme importance if your are to maximize the financial investment you made to obtain the lead.



Emphasis:

Required frequency and sequence of follow-up Purpose of standardized procedures Value in regular company contact How to assure leads are being handled properly Creativity in Follow-up Avoiding complacency or 'Do it My Way' syndrome Bridging the gap between a lead and an actual prospect visit


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