Consulting Focus: Solid marketing principles are not a mystery. Reducing mistakes helps create the right environment that causes customers to want to live in your community and invest in a home. Emphasis on Common Mistakes: • The sales force is the best marketing tool • The market is totally identified • Email cannot be used to build relationships• "Sales are great, why waste the money?" • Company size determines the marketing budget • Word of mouth is the best marketing • Price is the prime marketing instrument • Many other marketing mistakes revealed Copyright 2017 The Housing Marketplace, Inc. Biltmore Station, PO Box 15408 Asheville, North Carolina 28813 Phone (828) 891-3911