Click to enlargeConsulting Focus

Whether you need help in marketing a community, developing a cost-effective advertising campaign, training your sales or management staff, enhancing your lead follow-up system, or improving the buying experience and customer service, The Housing Marketplace can provide a custom solution to meet your sales projections.

Marketing Focus: - Converting leads to sales center visits - Creating the right environment - Adding valid reasons to visit - Correcting common mistakes in handling incoming calls - Controlling lead management - Assuring timely lead follow-up - Improving relationship building - Sales Training: Closing the Sale, Listening to Sell, Mistakes in Selling, Consultative Selling, Relationship Selling, and Personality Selling - Relaying benefits of leased land or owning the home site - Strategies for the "I want to think about it" shoppers - Use of conversation guides for high value follow-up - Adjusting selling methods for 55+ prospects - Critical qualifying questions - Stop depending on company for all traffic - Assuring benefits of company, homes, community, and sales process are conferred - Improving customer referrals through Net Promoter Scores.

Management Focus: - Training outline for new salespeople - Evaluating incoming & outgoing sales calls - Generating enthusiasm - Teaching 'old dogs new tricks' - The role of the community manager/sales manager - Dealing with negativity - Interviewing potential sales people -

Management Training: Foundations of Management, Leadership versus Management and Mistakes Managers Make - Reducing Buyer Remorse - Setting and achieving sales forecasts - Reviewing lead status - Identifying slumps

Click on each of the Consulting Areas of Focus



Reducing Marketing Mistakes
Reducing Marketing Mistakes

Why Prospects Didn't Buy?
Why Prospects Didn't Buy?

Marketing an Art and Science
Marketing an Art and Science

Shopping the Competition
Shopping the Competition

Buying Motive of Seniors
Buying Motive of Seniors

Initial Response to Leads
Initial Response to Leads

Lead Follow-up Sequence
Lead Follow-up Sequence

From Inquiry to Purchase
From Inquiry to Purchase

Controlling Lead Distribution
Controlling Lead Distribution

Developing a Lead Bank
Developing a Lead Bank

Preparing for Prospect Arrival
Preparing for Prospect Arrival

Sales Policy Manual
Sales Policy Manual

Managing the Community Office
Managing the Community Office

Model Homes
Model Homes

Decor and Furnishing
Decor and Furnishing

One-Stop Shopping
One-Stop Shopping

Senior's Sales Obstacles
Senior's Sales Obstacles

Host Couple Program
Host Couple Program

Remedy for a Sales Slump
Remedy for a Sales Slump

Conducting a Retail Seminar
Conducting a Retail Seminar

Selling Security to Seniors
Selling Security to Seniors

Town Tour Marketing
Town Tour Marketing

Leaseback Program
Leaseback Program

Investment Program
Investment Program

Rental Program
Rental Program

Value of Sales Contests
Value of Sales Contests

Off-Site Shows
Off-Site Shows

Proven Promotions
Proven Promotions

Prospect Visitation
Prospect Visitation

Off-Season Marketing
Off-Season Marketing

Setting Goals
Setting Goals

Guest House Program
Guest House Program

Buyer Remorse
Buyer Remorse

Community Tour
Community Tour

Power of Storyboards
Power of Storyboards


Copyright 2017 The Housing Marketplace, Inc.

Biltmore Station, PO Box 15408 Asheville, North Carolina 28813

Phone (828) 891-3911