Click to enlargeShopping the Competition

Consulting Focus:

The merit in shopping the competition is not only to discover a competitor's marketing position, but also to develop strategies to take business away from the competition.

Emphasis:

The attitude "We have no competition" can be fatal Comprehensive evaluation questionaire Using current residents as shoppers Training individuals to shop Monthly fee comparisons Scoring the competition Stop prospects from visiting the competition What's the competition saying about you?


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